Raul Montifar believes that his work is a testimony of how people perceive certain things. Pictures could expose or hide a multitude of realities and it is up to the photographer to reveal the beauty and diminish the flaw. It is with this philosophy that made veteran photographer Raul Montifar one of the country’s premier lens men in the field of advertising.

Definitely not the ‘come what may’ type of artist, he makes sure that he controls every image that he produces, making possible for him to deliver the most remarkable photos in Philippine Advertising. Raul Montifar is at his best working with human subjects and unconventional product shots that gained the trust and respect of a lot of advertisers and advertising agencies. It was in 1990 when Raul put up his own studio in Makati City and made a name for him, the Raul Montifar Photography.